Cara Motycka

About Me

I'm a UX designer with extensive experience crafting thoughtful, user-centered experiences for organizations including Sentara, CMS.gov, AOL, ExxonMobil, Nike, and the City of Virginia Beach.

My work spans the full arc of UX practice, from concept development to brand systems, interaction design, and enterprise-scale design operations. I have a particular depth in healthcare and health insurance, where I have worked across both care delivery and health plan products, helping organizations bridge the gap between how they see themselves and how users actually experience them.

I work at the intersection of brand, research, and product. I bring structure and clarity to complex problems, and I'm good at turning big, messy strategic ideas into digital experiences that actually work.

Capabilities

Areas of Expertise

UX Strategy
Design Systems
UI and Visual Design
Interaction Design
Wireframing and Prototyping
Native iOS and Android Design
User Research and Testing
Journey Mapping and Personas
Branding and Logo Design